Publications

Anderson, J., Kupp, M. and Reckhenrich, J. (2017) Why Design Thnking in Business Needs a Rethink, MIT Sloan Managemetn Review, Fall.

Anderson, J. amd Baron, A. (2017  What is Success, Really?  In: S. Crainer ed. Dear CEO: 50 Personal Letters from the World's Leading Business Thinkers, London: Bloomsbury Business.

Anderson, J. amd Baron, A. (2015) Achieveing Lifework, London Business School Review, Vol. 27, Issue 2.

Anderson, J., Kupp, M. and Reckhenrich, J. (2013) Strategy Gaga: Little Monsters Big Rewards, London Business School Review, Vol. 24, Issue 1.

Kupp, M. Anderson, J, and Reckhenrich, J. (2012)  Artful creation – How introducing art works in business education can foster dialogue and creativity. Journal of the NUS Teaching Academy, Volume 2, Number 2, May.

Anderson, J., Kupp, M. and Reckhenrich, J. (2011) The Fine Art of Success, London: Wiley.

Anderson, J., Kupp, M. and Reckhenrich, J. (2011), "Made in heaven - produced on earth : Creative leadership as art of projection", Journal of Business Strategy, Vol. 32, Issue 4.

Anderson, J., Kupp, M. and Reckhenrich, J. (2011), "Think again : Entrepreneurs on a dance floor", London Business School Review, Vol. 22, Issue 1.

Anderson, J., Kupp, M. and Vandermerwe, S. (2010), "Strategy : The bottom of the pyramid", Business Strategy Review, Vol. 21.

Anderson, J., Kupp, M. and Reckhenrich, J. (2010), "The last frontier: Market creation in conflict zones, deep rural areas, and urban slums", California Management Review, Vol. 52, Issue 4, pp 6-28, 23 p.

     Jamie Anderson, M-Banking in Developing Markets: Competitive and Regulatory Implications, INFO Journal, 2009

Jamie Anderson, Martin Kupp and Jörg Reckhenrich, Art Lessons for the Global Manager. Business Strategy Review, Vol. 20, Issue 1, pp. 50-57, Spring 2009.

Jamie Anderson and Martin Kupp, 'Celtel Nigeria: Serving the Rural Poor', International Journal of Emerging Markets, Vol. 4, Issue 2, 2008

Joerg Reckhenrich, Jamie Anderson and Costas Markides, Strategic Innovation: Lessons from 16th Century Venice, Business Strategy Review, Vol. 19 Issue 3, Autumn 2008

Jamie Anderson and Martin Zander, 'Breaking up Mobile: Implications for Firm Strategy', INFO Journal, Volume 10, Issue 4, 2008

Gianvito Lanzolla and Jamie Anderson, 'Digital Transformations', Business Strategy Review  Vol. 19 Issue 2 Page 72 Summer 2008

     Anderson, J. and Markides, M. (2008) Strategic innovation at the Base of the Pyramid, MIT Sloan Management Revew, Fall 2007, 49(1):  83-88

Anderson J. and Jonnson, M. (2008). Value Chain Evolution in the Mobile Handset Industry: Implications for Firm Strategy. Ericsson Review Summer.

Anderson, J. (2007). Developing a Route to Market Strategy for Mobile Communications in Rural India. International Journal of Emerging Markets 3(2).

Anderson, J. and Billou, N. (2007). Serving the World’s Poor: Innovation at the Base of the Economic Pyramid. Journal of Business Strategy 28(2): 14–21.

Anderson, J. and Kupp, M. (2006). Madonna: Entrepreneurship on a Dance Floor. Business Strategy Review 17(4): 26–31.


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