Keynote Topics

The Fine Art of Success | Business Lessons from the Creative Industries

Understanding the Impact of Technology Strategy & Social Media on your Business

There has been a lot of hype about the business impact of consumers’ adoption of networked technologies – especially peer-to-peer platforms, social media sites, tablet computers and smart-phones. But has the on-going evolution of technology, and the way that consumers interact with it, truly changed the world of business? In this session Professor Jamie Anderson will discuss the reality and myths of doing business in a digital world. By telling the story of the meteoric success of the entertainment icon Lady Gaga, he will show how networked technologies have brought about profound changes in the way that businesses can function. Lady Gaga has demonstrated a deep understanding of the opportunities of new technologies to connect with customers and partners, and her holistic multi-channel strategy integrates the 4Es of Excitement, Emotions, Exclusivity and ecommerce.    


The Fine Art of Innovation | Understanding the Levers for Strategic Innovation

Creativity, Innovation and Management in a Complex World

In this session we focus on the dynamic of the creative process as a starting point for managing and innovating in a
 complex world.
We will explore the interaction between personal and organizational creativity, and appreciate that for organizations to innovate and deal with complexity they need to foster the right environment in which both individual and collective creativity can thrive.
The session is highly interactive, and participants have an opportunity to reflect upon their own creative potential,
as well as to receive practical guidelines on how to increase the level of creativity amongst their colleagues and business partners.

The Fine Art of Transformation | Understanding Culture and Change for Sustainable Success    

Understanding the Elements of a Successful Strategy for Sustainable Business

Strategy is not a specific plan or set of detailed instructions, but rather a guiding theme that provides coherence and focus to the actions and decisions of an individual or an organization. 
This keynote or session identifies the contribution that strategy can make to successful performance, both for individuals and for organizations, by discussing the phenomenal career of the pop singer Madonna. 
It will be demonstrated that Madonna has had a deep understanding of the elements of successful strategy, which has enabled her to sustain competitive advantage in a rapidly changing world. 

The Fine Art of Leadership | Leadership for the 21st century

MAHATMA GAGA - How leaders can inspire action

What do Lady Gaga, Steve Jobs and Mahatma Gandhi have in common? In this talk, Professor Jamie Anderson suggests that there can be no leaders without followers in any societal domain, and discusses the behaviors that inspire loyalty, commitment and unity of purpose amongst employees, customers and fans. Central to his presentation is a provocative comparison of the remarkably similar followership approaches pursued by Mahatma Gandhi, the pre-eminent political and ideological leader of India, Steve Jobs of Apple, and the contemporary pop-singer icon Lady Gaga.  

Lifework: Beyond Work - Life Balance

WHAT IS SUCCESS, REALLY? - New Ways of Working in the 21st Century

Many of us have studied the concepts of strategy, and frequently apply the concepts of strategy development and execution in our professional lives. But how often do we reflect upon the need to develop and implement a personal strategy that will see us achieve not only organizational and career success, but also happiness? And why should employee happiness matter to organizations? In this talk Jamie Anderson discusses the need for all of us to craft our own personal strategy, and to confront narrow definitions of success, linear thinking about career progression, and the personal, societal and cultural barriers than can prevent us from achieving a fulfilling life. He also explains why employee happiness and balance is good for organizations, and the barriers that must be overcome for established firms to engage with new ways of working. 

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